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(Mis)Managing Customer Expectations

February 9, 2010

Betsy Finn, Cr.Photog., CPP, is a contributing writer for Professional Photographer and other industry publications.  She has a pretty awesome website for photographers with tons of resources and information.  I’m going to highlight an article on customer service here on the See The Light Workshop blog for my readers.

"What causes our customers to become frustrated with their experience? Is it really the quality of the service itself, or is it more of a communication problem? Did the client expect a seven course meal, but you provided them with fast food?"

More on (Mis)Managing Customer Expectations on Betsey Finn’s blog

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